Boston hospital extends reach through journalism-style content
Beth Israel Deaconess Medical Center produces stories and videos for its website and those of local TV and radio stations; the strategy has helped raise its profile.
Beth Israel Deaconess Medical Center produces stories and videos for its website and those of local TV and radio stations; the strategy has helped raise its profile.
The carmaker’s Japan-based global media creates video and text to spread its brand and message.
Your company’s intranet doesn’t have to be ‘fun’ to make your workforce happy. Include these four things, and your colleagues will thank you.
The author, a community relations professional at the University of Southern California, explains how you can attract readers and hold their attentions.
The Kraft Foods sandwich spread generates some strong opinions, so the company went online to ask people to gush and vent about it.
It isn’t as big a stretch as you might think. Check out the five ER lessons that will improve any editor’s skills.
Airline’s computer system went down Friday, response still lackluster days later.
The networking giant lines up mainstream media contributors and opens up new website for social interaction—and even dissent.
While more than 80 percent of companies use social media, less than half actually measure their efforts.
Has a client ever asked you to lie or take a drug test before they bought your product? Check out this list of bizarre requests from people who have seen the worst.
Companies should consider empowering staffers to do ‘the right thing,’ rather than risk a thumping on social media.
Many companies have Facebook pages, yet most don’t use them to their full potential. These tips offer new ways to make the most of your page.
Carmaker Daimler says it was Facebook’s decision to muzzle the complaining employees. But how much has social media changed the rules about who can say what?
The two industries work together closely, but is that enough to turn a journalist into a good PR pro?
Paypal’s social media strategist shares key techniques for optimizing your presence on online networks.