Illinois hospital system weaves website, social media for powerful storytelling
A video earns an Advocate Health Care doctor an appearance on “The Doctors” TV show as the hospital system tells its own story through YouTube and its website.
A video earns an Advocate Health Care doctor an appearance on “The Doctors” TV show as the hospital system tells its own story through YouTube and its website.
Spectrum Health offers doctor chats, an app to shorten urgent care waits, and a how-to video for those preparing for appointments at its cancer center.
Magazine likens worst-dressed Bostonians to the fashion of those with Down syndrome.
Swedish Medical Center creates open negotiations blog, live-streams knee surgery and films a doctor lacing up football with a robotic device.
Despite a declining local population, Ohio hospital system draws in new patients from around the world through its website, social media and “news service.”
This little symbol can provide a large return if used correctly and creatively
A communications professional shares some important reasons for shutting down and taking a break from work.
How many laws have you broken lately?
Minnesota-based hospital system sustains a far-flung patient base with the help of deep content—and a new online community.
The paper’s confusing startup screen has led to its two-star rating in Apple’s iTunes store.
Conversations on the social network might not have much effect on your brand, according to researcher Dan Zarella.
Here’s a ‘moment of truth’: This ‘low-hanging fruit’ has become overripe—even rotten—and should be left ‘outside the box.’ ‘Moving forward,’ that is.
Forsythe’s Focus seeks to bring in customers searching for IT solutions—and to educate them about the company.
OhioHealth gets its message out through tweeting physicians, microsites and a maternity ward gig with Lifetime TV.
What I’ve learned about public relations, corporate communications and Twitter.