Are the fastest-growing companies killing their blogs?
Recent survey data suggest a decline in blogging as a corporate messaging tool, but more scrutiny is warranted. Take a close look…
Recent survey data suggest a decline in blogging as a corporate messaging tool, but more scrutiny is warranted. Take a close look…
Your ‘perfect’ text needs surgery, if not an outright amputation. Here’s what to excise—or lop off.
The queen of measurement lays out what you shouldn’t waste your time with, and what to stop ignoring.
This industry practitioner would rather worry about keeping up with the industry than putting ‘guru’ or ‘ninja’ on his business card. Do you agree?
No matter the situation, these “go-to” pieces of advice can be used universally, for almost any problem.
From the coupon seeker to the crazy person, a journalist turned brand manager identifies the people who follow your brand on social media.
How to determine whether to stick with your strategy, or abandon ship.
New research finds that, on average, only about 7.5 percent of Facebook fans even see brands’ daily posts, and for brands with more fans, it’s even fewer.
Charged with managing your organization or client’s Facebook presence? Don’t fret; bookmark this post so you never run out of things to post.
The social platform isn’t perfect, but it can do a lot to boost your personal brand. Here’s why you should give it a shot.
Is Yammer an efficient tool for employee communications—or another way to waste time?
You can’t control people’s complaints online, but you can control how you respond to them. These steps will help you handle any sticky situation.
Always opt for simple language over the complex—unless you’re dealing with one of these arcane words. Think you could work one into your copy?
The telecommunications giant has built a robust social-business area on its intranet. Its officers got involved through what communicators dubbed reverse mentoring.
From setting business objectives to meeting weekly, there are methods for getting results in the ever-changing world of Facebook and Twitter.