5 crisis PR lessons from ‘Kony 2012’
The white-hot viral video drew major criticism, which the organization behind the campaign addressed adroitly.
The white-hot viral video drew major criticism, which the organization behind the campaign addressed adroitly.
This blogger learned the hard way that obsessing over numbers, thinking like a marketer, and copying other bloggers isn’t the route to success.
The author believes in the power of data, but not at any cost. Here’s why.
Social media doesn’t just keep you in touch with your current network, it helps expand it. Find new clients when you apply these tips.
Here’s one from the list: ’34 percent of bloggers post opinions about products and brands.’ Check out the rest.
Several people working in the public relations field weigh in.
Dismissing measurement is both harmful and confusing. Here are four reasons why it’s crucial to quantify our efforts.
Employees may be all over Facebook and Twitter on their personal time, but that doesn’t mean they want to tweet for their company.
After 25 years in the business, this communicator has the answer. What’s yours?
From theoretical to the tactical, these books can help anyone build a social media program for a company.
From Red Bull to Oreo Cookies, the lessons all social media managers can learn from the top brands on Facebook.
Engaging your audience is key to social media success, but what role does content play? Hint: Without it, there’d be nothing to talk about.
The five questions you should ask of your staff as well as social media platforms.
With the number of Pinterest users growing rapidly—as much as 4,000 percent in the last six months—the site is quickly becoming a dominant player.
Do you want people to comment and share your blog posts and articles? Ok, then follow these tips.