6 social media marketing mistakes to avoid
Stop making mistakes that are fatal to your marketing objectives.
Stop making mistakes that are fatal to your marketing objectives.
Creating one can save you time, resources and money. Here’s why—and how.
In the ever-changing field, you need to keep up on what the top voices are saying. Take a look …
It’s time to transform your communications department into a publishing firm. Here’s how.
Not content to publish dry factoids and announcements, Working @ Duke’s staff does some real shoe-leather journalism for its print and online incarnations.
Not all SEO tactics are good—or ethical. Do you leave “tramp stamps” on your client’s websites?
A spate of recent examples shows how not to say you’re sorry.
Are reporters ignoring your news releases? Do employees delete your emailed announcements unread? Try these techniques for invigorating your writing.
Couldn’t make it to Ragan’s PR and media relations conference in New York? Follow our live blog throughout the day for hot tips from a stellar line of communicators.
It takes a long time to pitch press releases to reporters, and it’s all for nothing if they don’t run your story. Here are four easier ways to land coverage.
The new site produces articles, blogs, and a message board to inform industry executives and foster online conversation.
The high-profile website smacks down a company for a “shady” proposition.
Users take to Facebook and Twitter to jeer at a relaunch of fed job-hunting site, proving that government isn’t immune to social media backlash.
The editorial ‘we’ can seem distant or even untrustworthy, experts say, so why not make the potent ‘I’ to ‘you’ connection?
Online networking has been a boon for brands, but as the saying goes—sort of—every silver lining has a dark cloud. Here’s how to weather some common storms.