When guest blogging goes wrong
Here’s what you should do to avoid the potential downsides of guest posts.
Here’s what you should do to avoid the potential downsides of guest posts.
Don’t limit yourself to one content strategy. Use webinars, case studies and other approaches to promote your company.
Has a client ever asked you to lie or take a drug test before they bought your product? Check out this list of bizarre requests from people who have seen the worst.
Follow these tips and you’re sure to get better results the next time you pitch a reporter via e-mail.
Get to know many of these (free) public relations tools.
Figure out whether your writing is a business or just ‘a hobby,’ and proceed accordingly.
Communicators give advice on how to cut newsletter costs and increase readership.
Videos, photos and social media links augment an easy-to-read yet informative blog.
This strategy helps you keep up with social media without getting behind on other work.
As old media yield to new media, many once-relevant terms are now ready for the scrapheap.
Is an employee publication filled with carefree, happy trivia and harmless gossip the right one for your company?
Showcase actual results using these guidelines when pitching journalists.
Flashy packaging doesn’t always equal results. Follow these tips for reaching your target audience more successfully.
Instead of calling a press conference, this executive announces budget shortfalls via tweets.
With trade show budgets tight, PR pros get selective.