Ditch bad quotes with these 7 steps
Don’t let mundane or meandering quotations spoil your story—or your publication.
Don’t let mundane or meandering quotations spoil your story—or your publication.
Cities, counties and relief organizations are finding social media to be a powerful avenue for communicating with the public.
Are you a Dr. Phil, a Larry King, a Barney Fife … or some weird, horrible combination of them all?
Nobody enjoys imagining worst-case scenarios, but proper planning will keep you on message during a crisis.
Elements suggest an indefinite, even long-term absence, but public buzz isn’t focusing on whether Apple can muddle through without him.
Picture this: An employee publication without gratuitous, asinine photography—or better yet, with no photos at all.
Clarifying your measurement terms is an essential first step toward gauging the efficacy of your efforts.
Author Alan J. Porter explains how the platform transcends the encyclopedia, offering an array of solutions for communicators.
Communicators love free resources. Who doesn’t? This article by PR Daily Europe editor Adam Vincenzini was one of the most popular stories of the year.
O2’s award-winning Facebook-derivative network encourages ‘applause’ for colleagues who fulfill the ‘customer promise’ and burnish the brand.
Humor, video, instant-feedback application and varied speakers make employees feel that attending a large-scale gathering is worth their time.
A look at Gundersen Lutheran Hospital’s delicate approach to promoting its palliative-care program.
If a high-profile leader in your company becomes ill, spread the word with candor and compassion, experts say.
We’ll alter your consciousness, as we canvass loose language and proceed to cite principal instances, then flesh them out to elicit your assent.
In the age of Twitter, how important is word craft? Some argue it doesn’t matter as much while others maintain it’s as critical as ever.