The trouble with relying on Facebook’s Insights
Why the author puts little weight into the social network’s metrics. By obsessing on only them, he says, you’re missing the big picture.
Why the author puts little weight into the social network’s metrics. By obsessing on only them, he says, you’re missing the big picture.
A look at the average social media budget, how much social media managers make, and more in this revealing survey from Ragan/NASDAQ OMX Corporate Solutions.
If “dynamic,” “viral” or “social business” are part of your regular vocabulary, it’s time to bid them farewell. Here’s why.
Each of these four actions requires about 10 minutes of your time and could lead to major returns. Do them today.
A viral video needs more than humor. If you want to see your company’s video span the Internet, keep your company name and logo to a minimum.
Four things you need to understand before embarking on a relationship with someone who works in public relations.
How to send a useful, meaningful pitch that might actually earn your client coverage.
Failing to adhere to these principles can have consequences on your bottom line (or that of your company or client).
The organization’s executive director and board chair held a Web conference call to discuss changes in the wake of layoffs, but some members said the two leaders dodged questions.
The NFL, Mountain Dew, Susan G. Komen, and other organizations earned themselves some shameful press this year. Here’s a recap.
Demographics and statistics are just numbers—unless you add insight to the mix and create branding opportunities.
Join the thousands of people who have already completed the survey. It should only take about five minutes, and you get two free reports in return.
Overworked social media staff lack time—and sometimes the know-how—to measure their impact and monitor the Web, a new survey reveals.
It’s our first-ever survey on the most important aspects of your job: pay and happiness. It won’t take long to complete—and you’ll get a free report in return.
The banking giant announced 11,000 layoffs, doing so in a remarkably convoluted press release that the media can have their way with. Communicators weigh in.