Clorox’s social media campaign boosts sales
The “Bleach it Away” campaign increased talk of Clorox Bleach online by 40 percent, and attracted a new, young audience to the brand.
The “Bleach it Away” campaign increased talk of Clorox Bleach online by 40 percent, and attracted a new, young audience to the brand.
Though intended for authors of fiction, these guidelines can help anyone stringing words together to convey a message. So it goes.
Maybe it’s too late, and maybe you’re catching on just in time, but here are key warning signs—as well as recourses for your brand’s failings.
Take some cues on how to engage your customer base from the omnipresent coffee retailer.
They aren’t all ‘brand advocates’ (if those even truly exist), but if you identify them properly, you stand a much better chance of engaging them.
Although engagement is up, seniority, pay scale, industry, education, customer interactions, and other factors help determine who’s engaged and who’s not, Temkin pollsters found.
Emphasize these six points when trying to get executive buy-in for this approach to getting your message out while enhancing media relations.
You can’t jump into content marketing because you think it’s cheap or because everyone else is doing it. You have to believe in it.
Social media is a great way to connect with customers, but it’s not always sunshine and rainbows. Can you relate to these problems?
Reputation is crucial, and your online credentials are accessible to virtually everyone. Take these steps to put your best digital foot forward.
Pride in your work and greed for others’ results will only land you in marketing hell. Here’s how to stay on a more righteous path.
Thou shalt write every day, track everything, and sell something—or your blog won’t be a success.
Marketers pilot the social media efforts, with PR a close second, reports a new survey. On an encouraging note, most say the departments involved in social media work together well or very well.
It is if you don’t tie it to business goals. Here’s how to make sure your time spent on social media isn’t for naught.
Don’t write off its makeover just yet. It’s offering new features other social networks don’t have.