How to build your social media content calendar
How often should you post content to your digital channels, and what should it look like? It all depends on your goals and target audience—and how much you want to spend.
How often should you post content to your digital channels, and what should it look like? It all depends on your goals and target audience—and how much you want to spend.
Learn these tips to perfect the craft—and get more ideas when you join your peers in Manchester, Vermont for this can’t-miss roundtable.
Victuals, comestibles, noshes—all manner of foodstuffs—resonate deeply with consumers, even if your product or service isn’t edible. Try these tactics to sweeten your next campaign.
The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Here’s how they can show their value.
Every new business has hiccups, but prematurely enlisting public relations might be a mistake. Here are cues for taking the plunge—and guidance for reaping the rewards.
Are you using a fully-developed profile to push out detailed, well-written content? You might be leaving SEO and ROI on the table.
‘Public relations’ encompasses a multitude of different skills, disciplines and tactics. Here’s what 50 working in the field say they do to earn a paycheck.
Start your days with small wins, create a ‘gratitude list,’ and don’t let Gene in accounting steal your joy.
Recent surveys suggest that paid, shared and owned media are rising in importance and impact, leaving earned media behind.
If all you do is yap about yourself or your product/service, you’ll lose your audience in a hurry. Make it about their needs—and show, rather than tell—to engage readers and viewers.
That chummy yet authoritative initial post brims with inspiration and wisdom; then the tepid follow-up straggles in nine weeks later. Soon your team will be ghostwriting. Head it off now.
As more journalists are working outside of traditional media companies, PR pros must reconfigure their outreach efforts. Here’s how these new media pros want to be contacted.
Are your tones and designs contemporary, or are you putting off potential customers? Read on to see if it’s time to punch up your palette.
It might be time to make data a part of your professional DNA; many of the best jobs of 2019 require analysis of metrics. Find out which jobs earned the top—and bottom—spots.
Today’s employees want snackable content and context for any changes in your organization. Try these approaches to deliver vital information—even to a dispersed workforce.