Survey: Gen Z consumers are skeptical about most businesses
This ascendant, demanding cadre seeks authentic social responsibility from the companies it patronizes, but transparency and consistency are paramount. Here’s how to win their trust.
This ascendant, demanding cadre seeks authentic social responsibility from the companies it patronizes, but transparency and consistency are paramount. Here’s how to win their trust.
These subtle yet irksome workplace annoyances can prompt workers to check out mentally and tap out physically.
Infrastructure and expertise—especially at the regional level—are foundations of establishing and maintaining an international presence. Here’s a look at the crucial particulars.
Why print still works for the Duke University Blue Devils .
Seven ways strategy, data and engagement have turned internal communicators into strategists.
The hotel chain celebrated a century of business growth by shining a spotlight and crafting content around its biggest champions: Its employees and customers.
Is your blog full of sales pitches? Is it fine-tuned to the concerns and questions of your audience? How are you measuring success? Consider these strategic messaging essentials.
The Nobel Prize-winning novelist died Monday. Over her long and prolific career, she offered many timeless gems to encourage writers who want to affect the heart.
Woe unto those who attempt to skip breaks, go off on tangents or ‘power through lunch’ with no food. Heed these warnings to avert disaster at your next brainstorming or strategy session.
From crisis communications to unveiling that brilliant new product, your head honcho should recognize these high-profile moments to step up and be the face and voice of your organization.
Challenges the PR industry faces include time-wasting on data management, measuring success and getting bigger department and project budgets. However, many are hopeful for the future.
Despite what you might think, it outpaces digital and TV for brand affinity, especially when the consumer is ready to buy. That’s just the beginning, though.
If the Barcelona Principles need an update—and the industry can get more precise about which metrics matter—where should we start? Don’t throw your vanity metrics away just yet.
Bookmark these publications to stay on top of your game, learn something new, and stay ahead of the competition.
Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Consider this advice to improve your tales.