Is a real-time response the best idea for brands?
You’re not required to give an immediate response, but you are required to give an accurate one. So when is it appropriate to use social media in real time?
You’re not required to give an immediate response, but you are required to give an accurate one. So when is it appropriate to use social media in real time?
Your C-suite honchos are aware of online networks, of course, but here are several approaches to help them see the benefits for your organization.
There are plenty of misconceptions and half-truths muddying the waters about how a brand should be portrayed online. This should clear things up.
For our second #RaganSocial Twitter chat, we’re going to explore how to integrate social media into your company’s business plan. Join us Wednesday, Aug. 1 at 4 p.m. ET.
Get a comprehensive list of social media tools, measurement tips, and helpful hints on how to stay sane in our round-up of the first #RaganSocial Twitter chat.
In three years, Regina, the capital of the province of Saskatchewan, has built the largest Facebook following of any city in the country and its Twitter account ranks in the top five. Find out how.
Not long ago, the athletic shoe and apparel company had more than 200 Facebook pages, 100 YouTube channels and 30 Twitter accounts. Now, it’s down to something much more manageable.
From open floor plans to online collaboration to the fast-fading annual review, in the workplace the times, they are a-changin’.
Is it a matter of semantics, or the latest euphemism for PR—or is there a true distinction between the practices?
Low engagement rates lead to low productivity, which can adversely affect the bottom line. Can communicators help?
The death of the ‘7 Habits’ author reminds us of what a profound leadership authority he will remain for generations to come.
Manage a Twitter feed or Facebook account, or write a blog? You’ll be able to relate to many (maybe all) of the items on this list.
As a PR pro, you juggle clients from all types of industries. Use this proven system to stay on top of each one.
A good PR campaign or pitch requires transcendent thinkers. Foster their ideas, don’t stifle them by committing these 10 acts of creativity murder.
Understanding business, how communication works, and ways to bring them together can enhance your standing in your organization and industry.