How to make social media less of a time suck
There’s a slew of social networks; their sheer volume can be overwhelming. Here’s some help.
There’s a slew of social networks; their sheer volume can be overwhelming. Here’s some help.
Here’s how your brand can be authentic, show some originality, and attract fans in the noisy online world.
An agency executive vows to stop reminding her younger colleagues how hard she worked “back in the day” and how easier they have it.
If you have no policy, or if it doesn’t address these topics, it’s time for a rewrite.
Do you write a to-do list? Check email? Find out how your peers start their day.
Not sure exactly how online networking can help your organization or brand? You’re in plentiful company, but it’s time to get moving.
Every practitioner needs to take business school classes and realize there’s more to PR than media relations, argues this agency owner.
Amazon customers have written hundreds of sarcastic reviews for Bic’s ballpoint pen for women, calling it out for being sexist. The company’s response of keeping silent is disastrous.
Don’t wait until a crisis hits to start monitoring your online reputation. Follow these tips to stay a step ahead of trouble.
And Facebook and Twitter are still the most popular social media platforms. These and other interesting facts about the state of social media.
Creating a rock-star blog is easier than you might think. Apply a few of these tips and watch your blog sing.
The author offers guidance through some all-too-common examples of erroneous hyphenation.
Are companies unrealistic when hiring for social media? This PR pro weighs in.
The most engaging groups start with an appealing group description and clear rules. Here’s how to lay a solid foundation for your group.
The author found statements in press releases that are long and jargon-packed and reduced them to simple sentences.