The 7 deadly sins of email marketing
You don’t want your emails to end up in your customers’ spam folders—or worse, never make it to their inboxes at all. Follow these tips for email success.
You don’t want your emails to end up in your customers’ spam folders—or worse, never make it to their inboxes at all. Follow these tips for email success.
The phrase “that’s not my job” is toxic in a workplace. Here’s how to respond to it—and similar phrases—if someone throws it at you.
Hashtags are now on Facebook. Before you work them into your marketing strategy, consider these pointers.
As social media marketing grows in popularity and complexity, it’s crucial to keep certain key ingredients in mind.
Don’t drop off chicken pot pies after your job interview. Do think about your personal brand. And stalking the HR director is a no-no.
Branding efforts on the social network can go awry because of poor visuals, lackluster content, or an absence of fun. See how to turn things around.
Icons for the various platforms adorn your website, but what do you actually do for folks who ‘like’ or follow you? What should you be doing instead? Some experts explain.
Prioritizing your tasks, saying ‘no,’ and allowing time to just breathe can help you work more efficiently—and ease your stress. Inhale, exhale, and read on…
In seeking advice on how marketers and PR professionals unplug while taking time off, we learn the simple yet harsh new truth facing industry practitioners: They don’t.
According to a recent study by Bankrate.com, the debts incurred in J-school give the college major a pretty bad return on investment when compared with other median salaries.
Natural writing talent helps, of course, but here is accessible advice to make the most of every post, regardless of your skill level.
Has the rise of new media made it possible to practice PR without reporters? Absolutely. But is it smart?
Several people working in the public relations field weigh in.
Less than a year after hiring Chris Sorek, the communications organization has announced his resignation. UPDATED.
Don’t be surprised if they come in late or don’t give their all. Without being paid, they have less motivation to do either and can damage your business, argues this PR pro.