Online bank draws on powerful motives to market a new kind of savings
The motives: Save more money by getting a bigger return on your savings, do good in or out of your community, and get your bank to give its own money to your favorite charity.
The motives: Save more money by getting a bigger return on your savings, do good in or out of your community, and get your bank to give its own money to your favorite charity.
Elementary blunders can undo all the time and effort you put into augmenting ease of searching for your terrific content. Here’s what not to do—and how to fix what’s wrong.
If your agency doesn’t keep in regular contact or produce results, it might be time to say goodbye.
365-day return policy? Directing customers to competitors’ websites? Paying trainees $4,000 to quit? That’s no way to thrive—or is it?
You’ll improve your efficiency and streamline communication with this nifty dozen tips.
Getting people to retweet you is easier than you might think. Try a few of these tips and watch your Twitter engagement soar.
Social media can do more for your business than just increase sales. It can help you network, conduct research, attract media attention and more.
Upset about critics? Try crossing swords with the mayor of New York City. And hear how the wisdom of Charlie Sheen can help you pivot away from your big crisis.
Meetings with higher-ups or departments who don’t understand your work can be stressful. Here are some ways to keep such meetings productive and pain free.
From Deadpool to The Avengers, the comic publisher and moviemaking juggernaut feeds fans’ appetites with Twitter. But you don’t need to be an Incredible Hulk to stoke enthusiasm.
Sometimes invented words show mere ignorance. Some, such as these beauties, walk a fine line between madness and brilliance.
Are you ready to take risks? Do you have time to devote to PR? Are you prepared to share your business goals? Then hire away!
If your boss frequently rebuffs you with “we can’t afford social media” or “our customers don’t use it,” point him to this article.
As we dive headlong into the second half of 2013, there is a surge of new concepts and processes that online marketers should know about.
Differentiating between content editing and proofreading, checking for organization and flow, and cutting fluff and off-topic elements are among the essentials of thorough editing.