Can you clearly demonstrate that your communications have value, inspiring innovation or productivity? McDonald’s is embarking on a journey to do just that.
Start by crafting a scintillating headline and lead, and ask, ‘Why does the reader care?’ Also, don’t forget to make it interesting.
Heftier pieces have distinct benefits, but there are potential pitfalls, too. Here’s what to weigh before commissioning more substantive campaigns.
Communicators can become indispensable bridge builders by listening to employees, confronting biases and standing up for what’s right.
Industry leaders recently met in Austin to talk about new challenges and discuss where PR is headed in the coming year. Here are some of the biggest lessons from the meeting.
Those who interact with your customers generally don’t work at desks, so standard channels just don’t cut it. Try these tips to ensure your messages land with these key ambassadors.
The co-founder of technology giant Microsoft was well known for his philanthropic efforts and donations. Here are a few tributes—along with several of his words of wisdom.
Beware! Brainstorm vampires. Spirit-spoiling werewolves. Home-haunting honchos. They’re all creeping from the corporate graveyard as Halloween looms, so grab your torches and pitchforks.
Whether it’s a physical handout or a digital version on your website, this package of bios, FAQs, contact info, history and more helps journalists—and others—to learn about your company.
A free report delves into industry trends, goals and concerns. Mobile and email overload are on communication pros’ minds. What percentage is doing something about it?
Uber, New York Times, Bloomberg, Virgin Group and more have pulled out of the Riyadh event. Turkish officials say they have video of the killing of Jamal Khashoggi, who was last seen Oct. 2.
Which organizations—of all sizes—boast the top company cultures in the U.S.? Find out, and then check out our roundup of current job openings.
Being ‘funny’ in your external messaging is like walking a tightrope, but the payoff for success goes beyond recruitment: It can bolster your public-facing brand image and raise staffers’ pride.
Hire more diverse staff, don’t ignore thorny issues, and do your bit to create a culture that values candid conversations.
Find people-focused stories. Remember Mr. Spock. Imagine you’re paying for all those words. The result will be writing that your audience loves.
