Ragan Insider Ragan Staff
Are you an ACE communicator?
Enter yourself, a colleague or your organization in this year’s ACE Awards and show us why you’re the best of the best.
Search Results (executive communications)
Ragan Insider Russell Working
6 secrets on how to build a corporate identity from scratch
The company that owns such iconic brands as Calvin Klein and Tommy Hilfiger didn’t have an identity of its own until recently. Here’s how that changed.
Ragan Insider Dorothy Crenshaw
Are these putrid PR buzzwords polluting your pitches?
Hyperbole might be a necessary evil in public relations and marketing, but you can at least be original. Discard these worn-out clichés in favor of fresher descriptors.
Ragan Insider Beki Winchel
Dolce & Gabbana apologizes for riling Chinese consumers
The fashion brand issued a mea culpa after it was forced to cancel its fashion show in Shanghai amid outraged charges of cultural insensitivity.
Ragan Insider Wendy Marx
10 measurement essentials for PR
Execs want ROI for just about every penny. Tap these metrics to show your value.
Ragan Insider Russell Working
7 ways to sell your leaders on brand journalism
Tell them it will boost your organization’s voice, establish them as industry leaders and help you recruit and retain staff. Plus, it’ll make your own job a lot more fun.
Ragan Insider Brendan Gannon
30 jobs in the PR and marketing world
November highlights a day to celebrate those contributing to positive causes, so we’re featuring philanthropy-related positions, plus a roundup of other job openings.
Ragan Insider Russell Working
7 ways ESPN gets better coverage without press releases
You’re tired of writing them. You can’t stand the approval process. There must be a better way, right? Correct. Just check out ESPN’s successful use of videos, images and brand journalism.
Ragan Insider Ragan Staff
Free webinar: How Enterprise Holdings reaches more than 100,000 employees
Build your business and transform your company culture by connecting and engaging all of your workers—even across multiple time zones.
Ragan Insider William Comcowich
5 key metrics to assess your earned media success
Some of these gauges, such as formulating article quality scores, require a bit of hard work, but at least you’ll garner viable data so your subsequent work will show significant ROI.
Ragan Insider Russell Working
How to boost PR measurement through benchmarking
It’s essential to gauge your work against consistent standards. Here’s expert advice on how to benchmark like a champ.
Ragan Insider Beki Winchel
5 selfish pitching behaviors PR pros should banish
It’s not all about you, communicators. Boost your media relations savvy—and success—by avoiding these all-too-common pitfalls.
Ragan Insider Beki Winchel
10 frightening PR monsters
These communicators can make your skin crawl with the horrors they promise to deliver. Here are several types—along with how to overcome them.
Ragan Insider Lou Hoffman
8 worst practices in international PR
Taking your outreach efforts to the global stage poses particular, often hidden, hazards. Doing your homework and carefully crafting your messaging to local markets are just part of the deal.
Ragan Insider Annette Franz
8 terrific alternatives to staff surveys
For a different listening approach, don’t hesitate to open up the playbook a bit. Try these diverse strategies to gather better, rawer, feedback.
