Brands steer clear of Zimmerman-related tweets
At least so far, no big brand has attempted to leverage the verdict in the George Zimmerman trial to promote itself. Perhaps it’s an evolution.
At least so far, no big brand has attempted to leverage the verdict in the George Zimmerman trial to promote itself. Perhaps it’s an evolution.
‘We beat stupidity’ reads the caption to a photo of attorney Don West and two of his daughters chowing down on soft serve after West’s controversial opening statement.
The magazine apologizes and changes the introduction to a video series called “Dudes Grilling Things” after people complained on Twitter and blogs that the ‘humor’ was sexist.
In the wake of a cheating scandal, Harvard College administrators searched the email of 16 deans without permission. The college apologized, but faculty and staff remain uneasy.
A week after announcing it would dilute its bourbon in response to increasing demand, the brand turned on its heels and went back to the old formula. Did it establish a model for brand mind-changes?
The company’s CEO has issued a statement to this fast moving crisis.
Guilty of doping or not, if Armstrong wants to lessen the damage to his Livestrong brand, he should come out of hiding and say he’s sorry for the damage he’s caused his brand.
Is it legal to ‘scrape’ blog articles? Are you familiar with the dangers of using HootSuite? Print out this list of answers and tape it to your cube. You’ll thank us.
An errant tweet sparks social media outrage.
The company apologizes after changing its mind on a new staffing plan that reduced hours and sparked layoff rumors.
Some fall into the business category, while others are pleasure reads. (And yes, ‘Fifty Shades of Grey’ is among them.)
A spate of recent examples shows how not to say you’re sorry.
As comedian Bill Maher pleads with the nation to stop the flood of mea culpas, people in the PR field explain the breakout of ‘I’m sorry’ reactions and why it’s not so bad.
JC Penney, Taco Bell and others offer important lessons to heed the next time your company is faced with disaster.
Word that Susan G. Komen for the Cure was cutting off funding to the organization turned into a PR and fundraising bonanza for the organization. UPDATE.