5 ways to get on a reporter’s blacklist
Want to make sure reporters never run your stories? For starters, send them something they can’t use and forget to proofread.
Want to make sure reporters never run your stories? For starters, send them something they can’t use and forget to proofread.
Try these tactics to engage your readers and make your message stick.
You’re not required to give an immediate response, but you are required to give an accurate one. So when is it appropriate to use social media in real time?
The concept has been bandied about for a while now, but what does it mean? Dozens of business professionals chime in with their thoughts.
Did you miss Ragan’s second Twitter chat? Don’t fret, we’ve got you covered.
There are plenty of misconceptions and half-truths muddying the waters about how a brand should be portrayed online. This should clear things up.
Facebook has stayed quiet about the rumored ‘want’ button, but brands—including those in the B2B world—shouldn’t delay planning for its debut. Here are three things to consider.
Someone told you bloggers should only write short posts and stick to rigid schedule? Beware of these misleading suggestions.
Don’t pretend we are friends, nor waste my time with niceties. Oh, and while we’re at it—you’d better not screw up my name.
When ITT Corp. split up into three parts last year, communicators found a new way to engage employees: with a story.
It’s not all about the pitch itself (though that’s vital). Establishing relationships and knowing a thing or two about online traffic and SEO help, too.
These words and phrases are bandied about with diminishing specificity. Don’t fall into that trap. Be sure you say what you mean and mean what you say.
Communicators, here’s why you should prepare an audit to quantify how employees use mobile devices for work.
The automaker isn’t pulling back on social media as GM did, but it’s staying somewhat cautious in terms of spending. The goal is avoiding the COI: cost of ignoring.
If you are a mayor on Foursquare or say things like ‘I have to Instagram that,’ put down the smartphone and read this. It’s time to unplug.