A look inside Microsoft’s multi-channel PR strategy
The tech giant’s VP for communications shares how it engages and interacts with the public.
The tech giant’s VP for communications shares how it engages and interacts with the public.
The National Cancer Institute, the New York City Health Department, and Planned Parenthood all use text message campaigns to help people live healthier lives.
Adding text to photos, printing snapshots and building slideshows for websites are easier than ever with these helpful apps.
Trying to cope with an emergency? Take a lesson from the Boston Police response to the marathon bombing. Be prepared. And kick those politicians off the stage.
Following a press tour of Rome, our writer surveys the promotional trips. They’re not just for the travel industry. Here’s how to pull one off.
There are three types of metrics and one crucial formula that will help you evaluate your online efforts—and justify your role in your organization.
Each of these four actions requires about 10 minutes of your time and could lead to major returns. Do them today.
Health enews draws reporters from CNN and the Chicago Tribune, and wins retweets from actress Christina Applegate. And a flood of potential patients are reading it.
Just when you thought you’d never have to spam a customer or an employee inbox again, a new article argues the power of email.
With a PressPage platform, MasterCard Netherlands tells brand journalism stories that interest customers and employees alike.
The brand’s parent company, Clorox, had to change the cleaning fluid’s smell because of a pine oil shortage. They’re promising to bring the old scent back in the spring, but people are still hopping (and mopping) mad.
The brand’s parent company, Clorox, had to change the cleaning fluid’s smell because of a pine oil shortage. They’re promising to bring the old scent back in the spring, but people are still hopping (and mopping) mad.
Setting an objective and crafting a strategy to achieve it form a solid foundation. Then the fun begins.
Candid shots, guest Instagrammers, pictures from fans and more can help you boost your numbers.
Chances are, you’re taking at least one day off in the coming week. Here’s how, and why, to produce an out-of-office reply that will delight the people emailing you.