Ragan Insider AJ Wilcox
The beginner’s guide to measuring social media ROI
Your upper-tier executives crave numbers. Here’s a primer on how to accommodate them.
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Ragan Insider Helen Nesterenko
15 FREE sources for online images
You needn’t break the bank to illustrate your content, even if your needs are hyper-specific.
Ragan Insider Steve Prosinski
Creating a ‘content brand’ can build your audience, boost the bottom line
Exploiting niche markets and developing talent can help you overcome information overload and create new friends, fans, followers.
Ragan Insider Russell Working
‘Downton Abbey’ rules for social media measurement
Even the folks behind PBS’ post-Edwardian drama worry about measurement. Hear how PBS tracks social media, and why ROI isn’t the best metric.
Ragan Insider Mark Schaefer
10 ways to make your content stand out
As more and more companies produce content, the less visible yours will become. Try some of these tactics to keep your organization’s information front and center.
Ragan Insider Rachel Miller
The state of internal communication in the U.K.
Have you ever wondered what challenges internal communicators face in other countries? A new survey from the U.K. reveals the state of the industry for our friends across the pond.
Ragan Insider Barb Sawyers
10 simple ways to revive your newsletter
Everyone is reading content on their mobile devices these days. Use this as an opportunity to freshen up your newsletter. These tips can help.
Ragan Insider Mihaela Lica-Butler
10 ways to measure PR results
ROI from public relations campaigns often manifests itself in intangible ways. You can’t gauge something unless you can identify it. Here’s what to look for.
Ragan Insider Shanna Mallon
10 business clichés that are actually valuable
Sometimes a phrase is used a lot because the imagery resonates. Here are some popular sayings you shouldn’t ditch. After all, why throw the baby out with the bathwater?
Ragan Insider Shanna Mallon
10 business clichés that are actually valuable
Sometimes a phrase is used a lot because the imagery resonates. Here are some popular sayings you shouldn’t ditch. After all, why throw the baby out with the bathwater?
Ragan Insider Russell Working
150 clichés and ‘verbal crutches’ to avoid
Washington Post staffers list stock phrases and misused expressions to avoid, causing writers and communicators everywhere to cringe. Are the editors right?
Ragan Insider Russell Working
150 clichés and ‘verbal crutches’ to avoid
Washington Post staffers list stock phrases and misused expressions to avoid, causing writers and communicators everywhere to cringe. Are the editors right?
Ragan Insider Alexandra Jacopetti
25 online tools every marketer should know
It’s hard to keep track of all you’re responsible for, and almost as hard to keep track of the time-saving platforms available to assist you. Here are more than two dozen of the best.
Ragan Insider Russell Working
Former CNN bureau chief leads Chrysler’s brand journalism team
Seeking to spark media stories, Chrysler’s in-house writers and videographers cover everything from Motley Crüe’s last tour to a guy who drove around in his Jeep helping snowbound people.
Ragan Insider Russell Working
BuzzFeed’s style guide requires the Oxford comma
Just when passions had cooled in the punctuation battles, BuzzFeed reignites the conflict with its guide for writers. Armor up, wordsmiths: War has returned across the land.
