Infographic: The 5 elements of a strong company story
Just because you didn’t create your company in your college dorm room doesn’t mean you don’t have a compelling story. Consider these elements to begin crafting one.
Just because you didn’t create your company in your college dorm room doesn’t mean you don’t have a compelling story. Consider these elements to begin crafting one.
The 10,000-employee cooperative successfully launched an intranet on SharePoint 2013, but things might have gone more smoothly. You can benefit from Land O’Lakes’ hindsight.
We’re galloping toward free-flowing offices—for those who aren’t working in three-hour bursts from their patios—and relying on mobile technology for just about everything. Just ask your sales team.
Wait. Throw away that outline, says writing coach Daphne Gray-Grant. Learn to ask the right questions. Stop disheartening yourself with negative writer talk. And have you tried a timer?
Wait. Throw away that outline, says writing coach Daphne Gray-Grant. Learn to ask the right questions. Stop disheartening yourself with negative writer talk. And have you tried a timer?
Disconnected workers shouldn’t be ignored, but engaged. Here are some ways to accomplish just that.
No one wants to deal with an atrocity—nor the media madhouse—like that of the Boston Marathon bombing. Or to fend off foreign spammers. But are you preparing for the worst?
The five problems you will likely encounter when faced with a prolonged crisis on a global scale.
Are your headlines so clever readers don’t get them? Do you try to squeeze in extra keywords? Do you forgo lists? If so, this article is for you.
Weekly excursions for frozen yogurt, regular chats with co-workers and small gifts for a job well done can go a long way to make employees feel valued.
This tactic will help you gain insight into what’s required to land a job in your chosen field and what to expect once you do so, along with establishing connections with potential mentors.
Levinson, who coined the term ‘guerrilla marketing,’ passed away on Thursday. Here’s a look at how his marketing concept evolved over the years.
The nonprofit explains how it is building a social media presence using Vine and Instagram Video. Its experience offers lessons for other organizations.
This communicator learned some tough lessons when he took charge of a company’s social media strategy. His advice: Books and blogs can’t teach you everything.
Embrace chaos. Make your mantra ‘Best screen available.’ And pursue perfection. The lessons apply to communicators who don’t deliver scores, insights, and catch phrases.