5 ineffective words writers should ditch
These all too common words and phrases add little more than extra syllables to your content. They’re vague, redundant, and overused.
These all too common words and phrases add little more than extra syllables to your content. They’re vague, redundant, and overused.
Even in the age of new media, your communications plan requires forethought and diligent execution to succeed. Follow this guide.
At a South by Southwest panel, experts agreed the future of marketing is customer-centric. Here are their tips to do it right.
Although lack of a unified standard is the biggest measurement problem, most PR pros said that’s “impossible” to achieve. And those Barcelona Principles? Most never heard of them.
Voce Communications, which helps Sony manage its online presences, tries to bring everything back to the blog, because everything else is just rented space.
Hoping to grab attention in a distracted world, Advocate Health Care launches a website structured like a media outlet.
You think all PR pros are Type A? Think again.
The technology company’s vice president of digital marketing explains how it climbed the mountain: by recognizing that LinkedIn is not Facebook.
OK, so you don’t have the star power of Tinkerbell and Mickey Mouse; you can still adopt Disney Parks’ approach to content.
A week after announcing it would dilute its bourbon in response to increasing demand, the brand turned on its heels and went back to the old formula. Did it establish a model for brand mind-changes?
For a vibrant online community, think visually, develop recurring features and continuously measure. Fans will start engaging in no time.
#MiniAbe prepares for the Oscars with a video from the Illinois Office of Tourism that is bound to go viral.
Share your value. Tell stories. Remember the 99 percent rule. Ways to make the most of Facebook, Twitter and other social platforms.
You don’t need to spend a fortune to track social media for your company or client. These services offer plenty of options without the enormous price tag.
By being on top of crises as they happen, answering them with a human voice, creating brand ambassadors and having plans at the ready, the airline has weathered some big storms.