10 fatal mistakes of social media marketing
Lack of planning, overextending yourself, failing to engage your audience—all can make your online efforts fizzle.
Lack of planning, overextending yourself, failing to engage your audience—all can make your online efforts fizzle.
Webcasts, video are gaining as ways to put a face on communications, survey shows. But some are scared off by the cost.
Return that tie—65 percent of dads would rather receive nothing than open up a tie. Here’s what dad really wants.
Set yourself up for success by getting answers to critical questions like, “Who is our competition?” and “What does success look like?”
The first lady confronts a heckler at a fundraiser with great success.
As tempting as it may be to fire back a response when someone posts a negative comment, take a deep breath and follow these steps.
Lousy timing, incomplete canvassing, and lack of response to the feedback that’s offered will probably only make your employees even less committed. Are you making these mistakes?
Many people use these three terms interchangeably, and they shouldn’t. The words have discrete meanings. Here’s how to remember which to use in a particular context.
In the first couple of years in your just-out-of-school gig, you can bide time and eke by, or you can build a foundation for your future. Well?
Instead of getting baby gifts, the celebrity couple asked that donations be made to Ann & Robert H. Lurie Children’s Hospital of Chicago. Oh, and they specified traditional media to publicize the gesture.
Research shows that, while free food and an on-site gym are great perks, what employees really want is to know how their work helps the company succeed.
To do their jobs well, content strategists need to think like authors, publicists, campaign managers, and more.
Two high-profile companies recently halted their work-from-home programs, but data show that employees perceive the practice as boosting productivity—and their sense of freedom.
If you call it an ‘approval process,’ you’re asking for trouble. Get your facts straight and keep your sanity (and your integrity) with this protocol.
Impress your clients and the higher-ups with an editorial strategy common to magazines and newsrooms. It’s easy, and it can bring big results.