How to measure the impact of communications during COVID-19
Many organizations have overhauled their master plans for outreach and engagement because of the crisis. If you have done so, how can you gauge your recent efforts’ success? We can help.
Many organizations have overhauled their master plans for outreach and engagement because of the crisis. If you have done so, how can you gauge your recent efforts’ success? We can help.
Two executives who have staked their future on the short video platform share why they think it’s never been a better time to consider investing in TikTok content.
Also: Ohio Department of Health’s video on social distancing racks up 20M views, no new emojis because of COVID-19, pitfalls of email marketing, and more.
Here’s a look at how several organizations are giving back to their community, industry and workforce. Are you proud of your or your employer’s efforts? Let us know.
Also: How COVID-19 is affecting e-commerce, how to pitch TV news, join our Twitter #RaganChat, and more.
Here’s a roundup of the week’s crisis communication news for communicators.
Many of the problems facing communicators trying to connect remote teams can be addressed with a regular, on-demand audio program.
Also: Google Maps highlights takeout and delivery options, Wendy’s connects with social media fans virtually, Foursquare shows changing consumer behavior, and more.
The current crisis is taking its toll on PR agencies. Here’s how one industry leader is guiding his team through the COVID-19 pandemic.
Reporters don’t care how busy you are or how many hats you are juggling. Here are some tips and best practices for when and how to respond to crisis inquiries and keep your head on straight.
How often do employees want to hear about health care messages, business continuity updates, and other missives? Here’s what makes some communicators hopeful.
Also: FTC issues a scam Bingo game, marketers say data analysis is needed—not more numbers, Lowe’s shares quarantine-friendly activities, and more.
Employees want to know about new work-from-home policies, efforts to keep workplaces safe and how the business is faring during these difficult times.
A look at how real-time analytics from a dedicated email inbox about coronavirus helps guide communications outreach at Cognizant.
In the face of the COVID-19 crisis, it’s better to address business challenges head on than to try to gloss over any shortcomings. Consider these takeaways.