5 tips for smart, strategic social media during COVID-19
Are you struggling to produce pertinent posts during the pandemic? Here’s how to strike the right balance in the age of social distancing.
Are you struggling to produce pertinent posts during the pandemic? Here’s how to strike the right balance in the age of social distancing.
As health care providers try to serve audiences from a distance, here are some key ways to help skeptical consumers see the benefits of telemedicine.
Just as we assiduously declutter bloated copy, let us streamline and sharpen how we approach work.
The Wisconsin-based sandwich company Cousins Subs relied on digital channels and customer service to show consumers a dedication to the community during COVID-19.
The former CCO for General Electric recounts how he got it wrong when faced with a media relations disaster in 2011. Here’s how you can avoid a similar fate.
Reaching out to internal and external audiences amid any crisis can be fraught with potential hazards—and especially now, with the stakes sky high. Prioritize these elements for success.
If you want to measure the impact of your efforts, make sure you’re collecting good data. Here’s how one communicator tackles the challenge.
If you’ve just been communicating by the seat of your pants, waiting for the pandemic to end, take time to codify and clarify your strategy.
PR pros share some of the tactics that are working to engage audiences during the global pandemic.
The restaurant chain had to tailor its messages as stores closed up during the pandemic. Consider its adaptive tactics for engaging franchisees, employees, customers and more.
It depends on the size of your organization, but certain universal tenets and communication principles apply. Just make sure to select your squad before the firestorm flares.
Here’s a roundup of the week’s crisis communication news for communicators.
Consider these techniques to grab viewers’ attention and keep them coming back for more.
COVID-19 has imposed on PR pros a retreat of sorts, and with many clients dormant, an opportunity arises for recalibrating and refreshing extant skills and cultivating new processes.
Overhaul planned content to avoid tone-deaf gaffes, invest in digital events, and rejigger your media relations strategy to dovetail with our current state of affairs.