Ragan Insider Matt Wilson
Google’s Alphabet launch comes with a few bumps
The company’s founders launched the new umbrella organization to ‘slim down’ Google and break off projects into discrete entities.
Search Results (return to work)
Ragan Insider Kristin Long
Infographic: Why we like, comment and share on Facebook
Why did you like your friend’s vacation pictures or share that brand’s contest announcement? This infographic reveals the psychology behind our behavior on the social network.
Ragan Insider Kevin J. Allen
Microsoft, Netflix lauded for extended parental leave policies
The two companies have gotten mostly great PR out of the moves, though a few vocal critics are speaking up, too.
Ragan Insider Ritika Puri
It’s time to quash these 6 PR myths
Tired of all the nonstop partying and Mai Tais on the beach during those summer doldrums? We didn’t think so. Here are some pervasive misperceptions about the industry.
Ragan Insider Arleigh Galant-Vasconcellos
Why one size does not fit all in PR measurement
Different clients and projects require creative approaches to finding ways to gauge success.
Ragan Insider Michael A. Monahan
How much your company should spend on PR
If you’re thinking of hiring a PR agency, it might help to know what bigger and smaller companies pay for content marketing, digital marketing, and other hybrid PR-marketing services. Here are the numbers.
Ragan Insider Katie Gaab
4 things you must do after a crisis
Brand managers and PR pros cannot simply breathe a sigh of relief once a disaster has been avoided—or at least weathered. Take proactive steps for the next onslaught.
Ragan Insider Beki Winchel
30 jobs in the PR and marketing world
In this week’s listings, one candidate could work with Guinness World Records, an organization celebrating 60 years as the world’s record-keeping authority.
Ragan Insider Kristin Long
Infographic: How to get more engagement on Tumblr
Tumblr boasts tight-knit communities that value experiences rather than products. Here’s how to give users content they’ll love, content that will turn them into customers.
Ragan Insider Russell Working
‘Ghosting’ from business relationships—and leaving ill will behind
The moniker for fading out on a relationship is familiar on the dating scene, but it happens in business as well. Some say the vanishing act is necessary when vendors don’t deliver.
Ragan Insider Michael Patterson
Social media managers, here’s how to divvy up your time
There’s a lot to do when you’re handling online accounts and simultaneously strategizing. Here’s some scheduling help, along with a few tools to help keep your head above water.
Ragan Insider Michael Patterson
Social media managers, here’s how to divvy up your time
There’s a lot to do when you’re handling online accounts and simultaneously strategizing. Here’s some scheduling help, along with a few tools to help keep your head above water.
Ragan Insider Russell Working
Metrics deliver ROI—and employee buy-in—at Microsoft
How metrics persuaded the software giant to cancel an email newsletter—but keep sending ‘popcorn email.’ Outcome? How about that empty chair in practically every meeting room?
Ragan Insider Russell Working
Metrics deliver ROI—and employee buy-in—at Microsoft
How metrics persuaded the software giant to cancel an email newsletter—but keep sending ‘popcorn email.’ Outcome? How about that empty chair in practically every meeting room?
Ragan Insider Tracy Benson and Beth Swanson
What to do if your CEO suddenly dies
Not only is the sudden death of a top exec a crisis for an organization, it’s also a trying time for employees and people close to that leader. It’s worth preparing.
