Should you let your CEO go unscripted?
The author, a veteran speechwriter, asserts that affording your top exec the chance to ad-lib can be disastrous. He offers alternatives to binding your head honcho to a tight script.
The author, a veteran speechwriter, asserts that affording your top exec the chance to ad-lib can be disastrous. He offers alternatives to binding your head honcho to a tight script.
Even the most cool headed among us can let emotions get the best of us online. Here are some things to add (and avoid) in your strategy.
Even the most cool headed among us can let emotions get the best of us online. Here are some things to add (and avoid) in your strategy.
New skills are needed to prove success as the creative side of PR merges with analytics. So make friends with your data-smart colleagues.
You don’t have to haunt a house or ride your broomstick under a full moon to create horror this Halloween.
Letting your non-charismatic CEO narrate or failing to consider your target audience can doom your effort and waste lots of time, money and energy. Don’t fall into these common traps.
Some ROI aspects are as nebulous as those of a golf club membership or a suite at a sports stadium. Others have real metrics that you can show the top-tier execs. Here’s how.
These tomes offer insights into branding, social media and a host of other topics for industry practitioners of all experience levels.
The author identifies common fallacies about gauging the return on investment for PR and social media efforts.
You’ve created piles of marketing content. Congratulations. Or should it be “Condolences”? Content not aimed at solving others’ problems amounts to spinning your wheels, says this expert.
A Cape Cod website’s story on how an Apple Watch saved a teen’s life is picked up as far away as Australia and China, proving the value of its brand journalism strategy.
Saying ‘thank you’ is essential for staff engagement, but here are specific ways for you to boost your colleagues’ self-esteem and inspire them to greater achievement. You’re welcome.
The time has come, the author asserts, to undo the widespread mistakes that online marketers have been making for years and conduct business with a whole new approach.
Your presentation is your chance to reach many minds, as well as the many other minds that your audience might share with. That can fall apart, though, if you undermine your own efforts.
Your presentation is your chance to reach many minds, as well as the many other minds that your audience might share with. That can fall apart, though, if you undermine your own efforts.