How to reimagine your measurement toolkit for the ‘next normal’
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools.
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools.
Ahead of a historic presidential election—and amid deep national division—how should your organization engage employees?
Build failure into the plan, determine potential obstacles, and always prepare for the worst.
Workgroup leaders are the connective tissue between your overall strategy and your rank-and-file employees. Three experts describe how they increased the communications effectiveness of their managers.
A new report from Gartner says that efforts must be made to improve employees’ sense of security and belonging to meet the demands of future innovation.
With COVID-19 disruption, an election year and a growing desire for privacy and security on the side of consumers, here’s what PR pros should consider about the changing marketing landscape.
Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. 26, sees as the top challenges facing the comms function.
Events big and small have been disrupted by the COVID-19 pandemic. Here are the lessons one PR pro is taking from a more personal event that had to be reimagined: her wedding.
With the shelf life for your research data getting shorter and shorter, here are some tactics to make sure your project shows results—even if journalists don’t jump at your pitch.
With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend.
The virtual gathering, hosted by Ginger Zee, chief meteorologist for ABC News, celebrated the best of the best in PR and external communications for 2020.
With the Facebook-owned platform copying the format from the upstart video-sharing app, here’s how brands should think about the difference between the two products.
The career trajectory of the social media manager—their top challenges, desires and interests—are all explored in this new report from the Institute for Public Relations, Ragan Communications and the University of Florida.
Community Health Charity’s Amanda Ponzar shares guidance on employee engagement and messaging tactics.
The week’s essential content and fresh industry pickings for well-being pros.