How to prove the ROI of internal comms
Trying to figure out the return on investment of all that work of yours? A new tip sheet shows how to provide qualitative feedback from engaged, enlightened employees.
Trying to figure out the return on investment of all that work of yours? A new tip sheet shows how to provide qualitative feedback from engaged, enlightened employees.
Don’t assume all journalists prefer email pitches. Though many claim to, you might be able to sway some into opting for an old-school telephone call with these useful approaches.
What do corporate programmers and corporate communicators have in common? More than you think.
As more and more organizations communicate with employees via mobile devices, it’s helpful to take a look at what the law and good old-fashioned ethics say about employee privacy.
Short on time and ideas for new content? Give old posts new life with these tactics.
The Olympic swimmer is taking steps to restore is image—including an interview on ‘Good Morning America’ and appearing on a reality show. Is it helping or hurting him?
If your writing assignment has stalled and you find yourself staring at a blank piece of paper or screen, try these tasks on for size.
Many erroneously attribute the quotation to Ernest Hemingway, arguing that the author would also never employ the advice. Should you? Here are a few points to consider.
The athletes involved have stayed largely silent following statements that dispute their earlier story. Criticism over the swimmers’ actions is rising.
The transient nature of Generation Y might be a direct result of employers’ failure to trust and challenge those younger staffers. Are you mishandling this cadre of tech-savvy newbies?
From making connections with reporters to creating your own content, these tools can help marketers and PR practitioners with much of what they do.
Reporters’ inboxes are constantly stuffed with story pitches and press releases, but one editor says replying can relieve a common complaint.
This graphic identifies the networks where videos perform best, how many marketers plan to invest in the medium next year, and more.
This communicator says the oft-employed media relations tactic isn’t up to snuff, advising that you should spend your time and money on other efforts. Do you agree?
The behemoth social media site offers great marketing potential, but brand managers must avoid pitfalls that could undermine their best intentions.