Ragan Insider Roula Amire
What Bruce Springsteen taught me about writing
Persistence, heart and passion are essential to creating memorable prose that will move your readers. Take it from this legendary rock star.
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Ragan Insider Kathi Kruse
How to measure your social media reach
In the realm of online marketing, data are crucial to your organization’s success. Here’s how to sort through various facts and figures—and expand your business.
Ragan Insider Ann Smith
ABCs of pitching success
These insights from a PR veteran can help you secure the media coverage your client or organization desires.
Ragan Insider Beki Winchel
Wells Fargo CEO steps down in wake of sales scandal
The beleaguered bank head’s retirement was effective immediately, leaving the company’s reputation in the hands of its former chief operating officer.
Ragan Insider Laura Hale Brockway
10 IT terms communicators should know
Even savvy communicators can get confused by the lingo of their co-workers in technology support departments. This guide can help.
Ragan Insider Christine Clapp
How over-rehearsing can undermine your presentation
The time and energy devoted to a few extra run-throughs might be better spent on revitalizing yourself with rest, exercise and proper nutrition and hydration. Speakers, heed this advice.
Ragan Insider Kristin Long
Infographic: Are your social media efforts profitable?
You might be counting ‘likes,’ retweets or page views, but do you know how those metrics translate into dollars? This guide can help.
Ragan Insider Russell Working
Hurricane comms use mobile, social media to warn, ‘Get out!’
2010 wasn’t long ago, but the communications landscape has drastically altered since that year’s tornadoes. Here’s how businesses and public agencies responded to Matthew.
Ragan Insider Beki Winchel
Trump’s lewd ‘locker room talk’ has GOP in damage-control mode
The presidential nominee is defying those who want him exit the race. A tepid mea culpa and Sunday’s nasty debate might only forestall the inevitable. Can messaging save him?
Ragan Insider Jayson Demers
7 difficult social media marketing truths
The reality of effective online efforts can be hard for marketers to admit. Here are several things you should know before you embark on your next campaign.
Ragan Insider Mark W. Schaefer
20 Twitter tactics to power up your online content
A comprehensive network plan is essential for expanding your marketing reach on the web. Follow these ideas to identify and engage relevant audiences for your specific offerings.
Ragan Insider Clare Lane
Snapchat launches video-sharing glasses, becomes Snap Inc.
Snapchat is expanding. In addition to a new name, the brand will offer a virtual reality product. Learn how the rebrand might level the social media marketing playing field.
Ragan Insider Gini Dietrich
10 ways to boost blog shares and comments
If readers aren’t engaging with your posts as much as you’d like, it might be because you’re writing the wrong content. Try one of the following formats, and get ready to watch the comments roll in.
Ragan Insider Clare Lane
Lawmakers call for resignation of Wells Fargo chief
The bank’s reputation is under fire—and its chief, John Stumpf is feeling the heat. Here’s how he—and the brand—responded to questioning on Tuesday.
Ragan Insider Jacob Warwick
How to conquer 3 adverse content trends
Breaking through the noise, finding a budget for paid advertising and decreasing efficiency plague content marketers everywhere. Here’s how not just to cope—but to thrive.
