One-word copy changes that will increase your ROI
Your vs. my. Do vs. don’t. Dollars vs. percentages. Minor modifications can have major mojo.
Your vs. my. Do vs. don’t. Dollars vs. percentages. Minor modifications can have major mojo.
Digital marketers must create and curate a lot of content to be heard amid the noise. Here’s how you can avoid feeling overwhelmed.
Presenters often rely on anecdotes and allegories, to significant effect. Here are some insights into how to do it well—and avoid potential pitfalls.
After 30 years in the working world, a onetime ‘big-haired career rookie’ offers tips and tactics for surviving and succeeding in the workplace.
Words to cut, use more, and know how to pronounce made the list of the most-popular stories on writing and editing this year.
Networking with other scribes and reworking your blog posts (and others’ published articles) will help; above all, though, write, write, write!
Join the anti-awesome movement and expand your vocabulary with these ‘amazing’ alternatives—45 of them.
If you want to write a piece that a news outlet can publish without much tinkering, you’d be wise to master these terms—and the rest of the journalists’ bible.
Twitter guru Kawasaki didn’t shut down his automated tweets as news of the Boston Marathon tragedy unfolded. That did not sit well with this author—not at all.
Here are 20 articles that will help you add some interest and pizzazz to your PowerPoint slides. Your future audiences will thank you.
Andrew Mason, the founder of Groupon who was ousted as CEO on Thursday, also yucked it up in the memo, which he shared via Twitter.
Canadian activist Rachel Parent challenged TV host Kevin O’Leary to a debate on national TV and held her ground in the face of condescension and bellicose behavior.
By 2015, the press release will be a thing of the past at Coke, thanks to its new brand journalism website, which replaced its home page.
Pour yourself a drink tonight—you deserve it. For the third straight year, a public relations job title has landed on CareerCast’s list of the 10 most stressful jobs.
Are you—or is your leader—losing audiences, no matter how great the text of the speech is? Gestures count. Try these techniques.