How should brand managers respond to tragic events?
Many are still reeling from shootings in Dallas and other U.S. cities that took place last week. For those wanting to respond, here’s advice.
Many are still reeling from shootings in Dallas and other U.S. cities that took place last week. For those wanting to respond, here’s advice.
The organization fell under criticism after an image of a pool-safety poster made the rounds online. It said it has ‘taken every step to address the situation.’
Despite increasing backlash, the retailer is keeping its policy enabling people to use restrooms matching their gender identity. Here’s how its voice has steered the national dialogue.
The retail brand’s promotion depicting an interracial family sparked some social media users to lash out with racist messages. However, even more defended the ad.
The collegiate sports organization will require that cities and states seeking to host tournaments and championship games provide inclusive environments for players and fans.
After the first design, unveiled in July 2015, was met with plagiarism allegations, the committee took to crowdsourcing to stop the wave of negative PR and come up with a new symbol.
The grocery store chain disputed claims that an employee wrote an offensive word on a Texas clergyman’s purchase. It has filed a lawsuit against him for reputational damage.
From figuring out how to sell yourself to letting technology do the heavy lifting, the author offers a handful of ways to upgrade your media relations efforts.
Color, in particular, can either calm or excite your audience, and proper vocal tone and your embrace of your listeners can engender and sustain your rapport with them.
Social media measurement is not a branch of algebraic topology or experimental physics, says this expert. It’s a matter of common sense, hard work, and precise, agreed-upon goals.
Collaboration on a writing project need not result in a camel—the proverbial horse designed by a committee. Here’s how to cultivate brilliance with the right mix of minds.
Twitter was active last night during the Academy Awards, social media managers skirted the controversy—except for one brand representative’s misstep.
The brand’s attempt to discuss its offerings and messages ended with perhaps more feedback than its CMO bargained for.
The engineering VP apologized for the site’s handling of diversity issues and shared improvement goals. Here’s what communicators can glean from his actions.
The engineering VP apologized for the site’s handling of diversity issues and shared improvement goals. Here’s what communicators can glean from his actions.