20th Century Fox apologizes for fake news campaign
The studio said the digital marketing effort was ‘inappropriate on every level, especially given the trust we work to build every day with our consumers.’
The studio said the digital marketing effort was ‘inappropriate on every level, especially given the trust we work to build every day with our consumers.’
The agency’s social media team shared a post celebrating civil rights leader, W.E.B. Du Bois. However, Twitter users were quick to point out that his name was incorrectly spelled.
The platform signed users up for the presidential account, along with the first lady’s account, even if they had recently unsubscribed from updates.
The first lady’s speech makes ‘shock waves’ for her condemnation of the New York billionaire, who, isolated in his party, is finding his own surrogates to champion his cause.
The organization fell under criticism after an image of a pool-safety poster made the rounds online. It said it has ‘taken every step to address the situation.’
With experience sending pitches and receiving them, this PRSA officer explains how to cultivate rapport with journalists so you become a go-to source, rather than being perpetually in pursuit.
Working in communications can be exciting and satisfying, but that doesn’t mean a career in public relations is all roses. Here are a few common challenges.
Battling comma splices, dangling modifiers and the dreaded double entendre, these intrepid word warriors vanquish unspeakable linguistic menaces. It’s all in a day’s work.
The retail chain received heavy criticism over what many social media users called ‘insensitive’ and ‘offensive.’
The chain restaurant’s Twitter presence embraces emojis, pop-culture references and teen-speak. However, some say its social media manager went too far.
Tempted to skirt PRSA guidelines in order to get ahead? These missteps show what could happen if you do.
The moniker for fading out on a relationship is familiar on the dating scene, but it happens in business as well. Some say the vanishing act is necessary when vendors don’t deliver.
The network’s chairman, Andrew Lack, announced the anchor would get a ‘second [chance]’ in his new role at MSNBC, while Holt’s took over ‘NBC Nightly News.’ Williams gave another apology in an interview with Matt Lauer.
Accounts for the police department and the city government posted photos of the young-looking man suspected of shooting nine people at Emmanuel AME Church. UPDATED.
What happens within the walls of an office or break room doesn’t always stay there. Here’s how PR and marketing pros can use that transparency to a company’s advantage.