10 tips for enhancing your PR metrics in 2018
Executives’ desire to see measurable return on investment didn’t evaporate with a turn of the calendar, nor did marketing’s encroachment on public relations’ turf. Here’s how to proceed.
Executives’ desire to see measurable return on investment didn’t evaporate with a turn of the calendar, nor did marketing’s encroachment on public relations’ turf. Here’s how to proceed.
Your response to a disaster starts long before the first flare-up. It must begin with a change in mindset among everyone in your organization. Preserving your reputation is vital. Here’s how.
It’s a new year and a clean slate. Are you prepared for whatever crisis is lurking around the corner?
Gone are the days of films filled with executives at desks prattling on about proper practices. Get your camera, get out on site, seek out your frontline experts, and pump up the rock music.
What behaviors or attitudes do you want to change? Start by considering your audience’s needs and preferences—not what you think is most important.
After a tepid first attempt, rock-and-roll star Josh Homme turned to video to express his regret after kicking a photographer. Here’s what PR pros can learn from his pivot to video.
Last-minute campaigns are rarely effective. Use this handy list to schedule timely, topical initiatives for the coming year.
Time that could be spent writing can be devoured by a lack of organization. Here are nine tools to keep you focused and on track.
Plan now to use information-gathering tools to focus your campaigns and land more pitches for better exposure to your ideal audiences.
With the barrier of entry at an all-time low, it can feel easy to publish at a relentless pace. Here are some essential steps to take before posting a word.
To understand the values and beliefs that pervade your organization, ask employees to weigh in on these key elements of their work experience. The results can be affirming or jarring.
The used-car retailer recently used YouTube to grab its the spotlight after a filmmaker’s humorous attempt to sell his partner’s car made waves online.
You don’t have to be an accomplished author to craft compelling messages. Just know your audience, focus on planning, make your content scannable, and find a friendly editor.
If you build it, they will come—maybe. If they do, will they come back? The first exposure to your internal hub is crucial, so try these approaches.
Here’s a look at what communicators and medical organizations have put together in support of the annual mustache-focused campaign.