Before going international, immerse yourself in the culture. Do your research, focus your resources where you can get traction, and prepare a culturally appropriate crisis response plan.
Special events can convert customers into fanatics and help your company develop a closer relationship with key stakeholders. Here’s how to rock that make-or-break party.
Drop the investor-centric fluff, and find the core story of what makes your company unique. Hopefully, that doesn’t consist of execs who demand backup planes to follow their private jets.
Disaster-response planning requires just that—planning. Here are steps to take in advance of any PR calamity, as well as tactics to execute once you’re knee-deep, or neck-deep, in hot water.
The airline’s social media team has embraced livestreaming, and so can you. Consider these insights to craft content your viewers crave, measure your success and more.
When the popular TV show sent simmering viewers flocking to Twitter to bemoan a fictional appliance malfunction, here’s how the manufacturer responded. Spoilers ahead.
Whether you are new to the industry or a seasoned pro looking for a promotion, these programs can help you beef up your résumé.
Before formulating tactics, establish your objective, goals, process and key challenges.
Corporate social responsibility has long been a bonus for businesses, but as millennials’ clout surges—as consumers and employees—that luxury is now a necessity. Here’s what to know.
In a deposition for a lawsuit filed against the insurer, the company’s former medical director admitted that he took nurses’ advice, but did not look at individual patient information.
Social media platforms play a crucial role in job interview success. No, we’re not just talking about ill-advised posts—though you must be wary of those, too. In short, do your homework.
With all the changes to the social media juggernaut’s platform, publishers and content marketers are struggling to put their best foot forward. Here are some ways to stay relevant.
Gone are the days of films filled with executives at desks prattling on about proper practices. Get your camera, get out on site, seek out your frontline experts, and pump up the rock music.
It’s a new year and a clean slate. Are you prepared for whatever crisis is lurking around the corner?
The Stockholm-based clothier’s online advertisement for a child’s hoodie generated outrage and disbelief among consumers and marketers alike. It also recalled the company’s prior missteps.
