Ragan Insider Gil Rudawsky
Gap’s social media policy a guide for other companies
The clothier gives its 134,000 employees a no-nonsense policy. Here are some highlights you might want to adopt.
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Ragan Insider Ben and Kelly Decker
The 10 best & 10 worst communicators of 2012
Politicians, business execs, athletes, entertainers—each group is represented in both categories. Check out who made the lists, and why.
Ragan Insider Russell Working
9 stupid things to avoid doing at your office holiday party
Should you bring your pet python? Wear a sexy Ms. Santa outfit? Throw up on the CMO? If you’re unsure, Ragan.com’s got you covered.
Ragan Insider Gil Rudawsky
Election night 2012 makes history on Twitter
Tens of millions of tweets, including one heavily retweeted note and picture from the president after he was re-elected, marked the first social media election.
Ragan Insider Matt Wilson
As Sandy hits, emergency officials manage expectations
City, county, state and federal officials, as well as utilities, work to inform residents of the effects of the hurricane while fighting off sensational stories in the press.
Ragan Insider Reema Mitra
How to make Facebook Global Pages work for your brand
Facebook’s latest commercial feature helps organizations tailor their regional presences while maintaining a hub site. Here’s what you need to know.
Ragan Insider Gini Dietrich
Pizza Hut stunt gets the wrong kind of buzz
The chain’s ‘sausage or pepperoni?’ promotion raises eyebrows and withers quickly, proving this isn’t how PR should make headlines.
Ragan Insider Gil Rudawsky
VP debate: The social media winners and losers
As Joe Biden and Paul Ryan duked it out Thursday night, Twitter users roasted a laugh and delivered high praise to one of the three people on stage.
Ragan Insider Rich Gorman
4 common online reputation mistakes—and how to fix them
Don’t be blindsided when negative PR strikes your company. Apply these brand-saving tips, like monitor your brand regularly and create a social media strategy.
Ragan Insider Danielle Cyr
5 questions every social media policy must answer
If you have no policy, or if it doesn’t address these topics, it’s time for a rewrite.
Ragan Insider Michael Sebastian and Matt Wilson
Chicago teachers strike escalates into PR conflict
Both sides are battling to a draw as the city’s first teachers strike in 25 years goes into its second day.
Ragan Insider Pam Moore
45 signs you need to get a grip on social media
Not sure exactly how online networking can help your organization or brand? You’re in plentiful company, but it’s time to get moving.
Ragan Insider Gini Dietrich
What PR pros must do to survive (hint: business school)
Every practitioner needs to take business school classes and realize there’s more to PR than media relations, argues this agency owner.
Ragan Insider Russell Working
Apple issues mea culpa in ‘layoff’ snafu
The company apologizes after changing its mind on a new staffing plan that reduced hours and sparked layoff rumors.
Ragan Insider Leigh Dow
Is a real-time response the best idea for brands?
You’re not required to give an immediate response, but you are required to give an accurate one. So when is it appropriate to use social media in real time?
