Ragan Insider Yvette Pistorio
5 reasons introverts make great community managers
If you’re looking to add to your social media team, don’t write off the introverts. Here’s why they’re the best suited for the job.
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Ragan Insider Elizabeth Sosnow
6 tips for a successful social media training program
Don’t set employees loose on social media before training them. Keep these tips in mind as you build your program.
Ragan Insider Tripp Frohlichstein
Silence after a security breach spells trouble for grocery chain
Customers of the St. Louis-based Schnucks grocery chain have discovered abuse of their credit and debit card info. Schnucks is staying mum. Bad idea.
Ragan Insider Gini Dietrich
Startup’s hoax backfires: 5 lessons
Belly Ballot said it would pay a new mom $5,000 to let the Internet name her baby, but it was a hoax. The startup is now in a reputation crisis. Brands, heed this advice.
Ragan Insider Deirdre Breakenridge
The anatomy of an apology
Before you say or compose an apology, make sure it includes these three essential components.
Ragan Insider Mimi Garrity Denman
6 must-haves for an effective communication plan
Even in the age of new media, your communications plan requires forethought and diligent execution to succeed. Follow this guide.
Ragan Insider Shonali Burke
15 Shakespearean quotes for PR pros
The ides of March prompted this executive to revisit Shakespeare for some reminders on how to practice PR.
Ragan Insider Matt Wilson
Facebook’s COO: Women lack the self-confidence to be leaders
In her new book, Sheryl Sandberg claims women don’t reach executive positions because they prefer to be liked rather than powerful. Does her theory apply to PR?
Ragan Insider Matt Wilson
JC Penney’s traffic-light layoff system under fire
The chain reportedly asked managers to categorize employees as “green,” “yellow” or “red,” for targeting layoffs. Communication experts say the system is flawed.
Ragan Insider Preeti Tikia
13 ways to inspire your employees
Motivation and engagement are vital to any organization’s success. Take a look at these techniques for revving up your workforce.
Ragan Insider Gil Rudawsky
State of the Union overshadowed by breaking news
On Twitter, President Obama’s State of the Union address on Tuesday night took a backseat to other news events.
Ragan Insider Adam Fuller
Missed the Ragan Disney conference? 3 major takeaways
One attendee shares some highlights and lessons learned from Ragan’s Social Media for PR and Corporate Communications Conference at Walt Disney World.
Ragan Insider Sean McGinnis
Manage your online reputation in 6 easy steps
Don’t wait until something goes wrong to see what turns up in a Google search. Here’s how to stay one step ahead of a reputation crisis.
Ragan Insider Gil Rudawsky
Social media buzzes about Armstrong’s anticlimactic interview
While the disgraced cyclist admitted to doping, little else transpired from his one-in-one with Oprah Winfrey. Social media, however, kept the conversation going.
Ragan Insider Alyssa Aalmo
‘Personal branding’: Tattoos in the workplace
Many millennials have tattoos, but some executives and hiring managers might find them unseemly for communications professionals, regardless of age or the changing times.
