8 keys to compassionate communication, during and after COVID-19
Here’s how to makes sure your messages are guided by compassion instead of fear, and a map for getting through this crisis no matter what industry you serve.
Here’s how to makes sure your messages are guided by compassion instead of fear, and a map for getting through this crisis no matter what industry you serve.
Prioritize genuine compassion, consistency and clarity, and ditch the sales pitch cloaked by a veneer of concern.
The Institute for Public Relations’ Tina McCorkindale lights the path with data-driven guidance. Here’s what the research says about efforts to start recovering from COVID-19.
The former CCO for General Electric recounts how he got it wrong when faced with a media relations disaster in 2011. Here’s how you can avoid a similar fate.
Communicating during a pandemic is not just about what you say, but how you say it.
Consider these techniques to grab viewers’ attention and keep them coming back for more.
COVID-19 has imposed on PR pros a retreat of sorts, and with many clients dormant, an opportunity arises for recalibrating and refreshing extant skills and cultivating new processes.
A communications exec details how shifting nearly 35,000 employees to work-from-home status was just one aspect of the huge process. Keeping them socially connected was a crucial priority.
If part of your team who can’t do their normal tasks during the COVID-19 lockdown, here are some ways to still put these resources to use.
The clothing company’s top communicator shares lessons, takeaways and proven practices gleaned from its global pandemic response.
Sometimes we learn what’s most important not from a textbook, but from a mentor’s ingenuity. Offer this amusing tale to your co-workers to prompt a smile and a knowing nod.
Takeaways from its own successes: Be ready and willing to change tactics, and let employee feedback fuel your comeback.
Also: Ohio Department of Health’s video on social distancing racks up 20M views, no new emojis because of COVID-19, pitfalls of email marketing, and more.
Here’s a roundup of the week’s crisis communication news for communicators.
Also: Dolly Parton reads stories selected from her nonprofit, ‘COVID-19’ is trending downward in news and on social media, social media content during the crisis, and more.