Six writing lessons from William Zinsser
Tips from the influential teacher and author of ‘On Writing Well,’ who died this week. Cut adjectives and adverbs. Keep it simple.
Tips from the influential teacher and author of ‘On Writing Well,’ who died this week. Cut adjectives and adverbs. Keep it simple.
Are you wasting characters on fluff or, worse, defaulting to a basic job title—one that might not align with current industry nomenclature? Follow these tips to stand out from the crowd.
More and more experts are rejecting the generic page view in favor of other metrics that gauge audience involvement with Web content. Here are three you should try.
The famous pollster isn’t just about politics. Its internal surveys at global organizations have left it with ideas on how to inspire your workforce.
In a heroic competition that saw top seeds such as ‘unicorn’ and ‘The Uber for X’ fall, ‘ideate’ dominates the magazine’s basketball-inspired cliché competition.
Step on it, not in it. Listen actively. Automate for key influencers. Here’s how AT&T stays ahead of the curve.
Step on it, not in it. Listen actively. Automate for key influencers. Here’s how AT&T stays ahead of the curve.
Facebook’s organic reach may be down, but these strategies can help you beat the news feed algorithm to reach more of your followers.
There are abundant ways to shoot yourself in the proverbial foot when trying to land media coverage. Keep these advisories in mind.
In an introduction to a lengthy investigative report from the dean of the Columbia School of Journalism, Managing Editor Will Dana calls it ‘painful reading.’
These platforms can help practitioners gather relevant articles and videos without breaking the bank.
Cut the thank-yous. Start bold. Take inspiration from ‘Star Wars.’ Even pros can learn new tricks to improve the punch of their words.
Journalists, bloggers and other writers with influence are people first. Respect their privacy, and consider the platform in question. Here are specifics to light your path.
Need a place to organize blog post ideas? How about an image creator? An email distributor? Find all the resources you need in this list.
This week’s featured career opportunity is with one of the world’s leading food companies: General Mills.