Must PR pros have established relationships to pitch reporters?
Though it’s often maligned as a crap shoot, cold pitching can, in fact, work.
Though it’s often maligned as a crap shoot, cold pitching can, in fact, work.
From apps like Hemingway and Evernote to 24/7 search capabilities, modern conveniences make writing, editing and publishing a breeze. Talent? Well, that still varies.
Try these simple techniques to engage associates, convey authority, and influence dissenters.
Crafting an infographic involves much more than choosing fonts, colors and graphics. Follow this step-by-step guide to ensure your visuals deliver an unforgettable story and message.
Elmore Leonard once weighed in with his rules for writing. The Guardian rounded up responses from PT James, Hilary Mantel, Joyce Carol Oates and others. Steal ideas for your own work.
Here are some common mistakes writers make. The good news is that they’re easy to spot and fix.
Here are some common mistakes writers make. The good news is that they’re easy to spot and fix.
Work/life balance means just that: balance. Here are some smart, simple ways to get the downtime you deserve without shirking your professional responsibilities.
The world is changing, says Yammer’s co-founder. Why are so many organizations doing things the same old way? Here’s how organizations can save money—and innovate faster.
Fluff, repetition and poor usage will turn readers off and send them elsewhere for information.
Audit your social media channels. Follow that journalist. And—must it be said?—get rid of that egg. Tips from Muck Rack’s CEO.
Like a GPS, your strategy sets you on a particular course. Unforeseen elements can require a route change to deliver you and your message to the desired destination.
“Make no little plans,” said the American architect Daniel Burnham. But in writing, deliberate or unconscious grandiosity will bring you nothing but trouble, says this writing expert.
These online (and on-leash) assistants can help you gather and develop ideas, create workable first drafts and hone your writing projects.
You may have created a catchy, compelling video, but that won’t matter if no one can see it. Here’s how to ensure your audience sees your video and makes a purchase because of it.