How Coca-Cola has mastered engagement for a global workforce
The beverage behemoth is recognized in almost every country on earth, so how does it create and sustain a culture that embraces individual employees in diverse cultures? Look, and learn.
The beverage behemoth is recognized in almost every country on earth, so how does it create and sustain a culture that embraces individual employees in diverse cultures? Look, and learn.
As consumers increasingly want to see before they buy, social media platforms featuring images and videos are gaining favor for commerce and reconnaissance. Is your brand missing out?
A recent survey looked at annoying behaviors that send fans fleeing. The data suggest, though, that proper techniques, such as engaging your audience with a human touch, can boost sales.
Embrace the spookiest season of the year with these trends, statistics and ideas.
From toilet paper to technology, your product or service can get a positive jolt from a distinctive online voice. Examine these approaches to see what might work for your web presence.
National Novel Writing Month urges people to draft 50,000 words during November. Here’s how the challenge can help you become a stronger, more interesting writer.
Persistence, heart and passion are essential to creating memorable prose that will move your readers. Take it from this legendary rock star.
Deadlines looming? Inspiration waning? Your editor…well, doing those annoying editor things? Take heart. These steps might not bring absolute serenity, but they will get you back on track.
Crafting a powerful opening line can be difficult, but the way writers close stories can also pack a punch. Here are several to consider.
You have a boatload of information that’s essential to persuading consumers to partake of your service or product. Here’s how to present it without putting your target audience to sleep.
Trust your gut. Boldly innovate. Rebrand. PR pros and other communicators find inspiration from America’s newest Nobel laureate.
Even in October, a bit of a summer hangover persists. Here’s how to shake it off and rev up your efficiency through the holidays and on into 2017.
From top executives to front-line managers, motivating employees requires universal buy-in. Remember these three essentials: inspiration, participation, education.
Watching home-shopping channels and reading personal essays can wake up your writing and hook readers in ways few other exercises can.
Want to win thousands of RTs and mentions in USA Today, Fox Sports and the Boston Globe? Take a lesson from the Lawrence Police Department.