Three marketing takeaways from ‘Downton Abbey’
Over six seasons, characters in the British period drama endured a variety of highs and lows. In the end, though, three lessons prevailed. Here’s how PR pros and brand advocates can relate.
Over six seasons, characters in the British period drama endured a variety of highs and lows. In the end, though, three lessons prevailed. Here’s how PR pros and brand advocates can relate.
Behind every successful infographic are a sound strategy and distribution plan. Here’s what you need to create both.
Think you’ve got it rough reaching your branch offices or factory workers? Try dealing with employees out in the boonies beyond the reach of cellphone service.
Content marketers can grab views and boost visitor numbers without the hassle of creating articles from scratch. Here’s how to republish what you already have.
Whether a reporter uses your pitch often turns on a nuance you may be unaware of. Here are reporters’ quirks and preferences it may be useful to know before sending your next email pitch.
Never mind squeamish experts and their stuffy terminology. Whether you’re discussing consider organ donations or dirty diapers, straightforward language and graphics help.
What do Kobe Bryant and Paul McCartney have in common? They practice their respective crafts to improve. Writers should do so, too. Try these tactics to keep your writing skills sharp.
Although many PR pros study the guide’s latest edition, feeling rusty about your familiarity is nothing to be shy about. Here are a few tips to help you find the entry you need with ease.
PR pros and ad execs have long looked to David Ogilvy as a guide. His well-known approach to copywriting is considered imaginative and unorthodox. Here’s a spin on his 10 tips for writing.
Positions in the marketing and communications industry are evolving quickly. Here are dozens of open positions for creative folks seeking a new challenge.
Through its 2015 fourth-quarter updates, the august Oxford English Dictionary’s stokes the PR fires with controversial neologisms.
The president’s address to Congress grabbed widespread attention in political circles and beyond. PR pros should know the basics of writing about the 2016 campaign. Follow these tips.
Learn the secrets of the agricultural co-op’s internal communications.
The punctuation mark can be tricky even for veteran writers. Follow these rules to use the oft-abused characters correctly.
Surveys are fine, but direct conversations with employees can help them do their jobs better-a crucial component of an inspired workforce.