It’s time to put PR ethics front and center
Follow these guidelines to take the high road and shore up your reputation management.
Follow these guidelines to take the high road and shore up your reputation management.
A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. Experts from AT&T and more share how this affects the PR industry.
To juice ratings and create buzz, journalists can resort to sneaky interview tactics to get the answers they want. If you aren’t prepared, a small mistake can become a full-blown crisis.
The company insists its electric cars are 10 times less likely to catch fire than other automobiles, but it might have trouble convincing customers. CEO Elon Musk’s antics might not be helping.
A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage.
Your PR staffers are often the first to detect a culture problem. Here’s why you should empower them to do something about it.
When winding down operations and saying goodbye to customers, PR can help smooth the transition and communicate important messages. Consider these insights.
Reputation management and working with upper-level executives top the list of nettlesome issues keeping external communicators up at night, according to a new survey. Consider these insights.
Follow this guidance to mitigate costly workplace distractions, disorganization and miscommunication.
Hear from experts on how to steady the ship in the aftermath of a prominent exec exit.
Which cities boast the best opportunities for job seekers? Find out, and then check out our roundup of current job openings.
Take a moment to appreciate the PR missteps that keep crisis communicators employed.
If you’re looking for a last-minute present for the communicator in your life, consider this list of products and services that can help make his or her job easier.
Some were botches, missteps and Twitter misfires. Others indicated far deeper institutional problems. We mean you, Facebook.
A former manager says that despite the company’s claims of increasing inclusion and diversity efforts, the social media giant has a long way to go to create a welcoming workplace—and product.