3 tips for crafting content that entices distracted readers
Join us from your desk and learn how to create clear, concise and creative copy.
Join us from your desk and learn how to create clear, concise and creative copy.
Do the finer points of the English language give you fits? See this guide for some of the trickier turns of phrase and never be at a loss again.
Delight your loved one with literary action figures, comfy pajamas, a domain name, fancy bookends—or just a nice booze subscription.
Time that could be spent writing can be devoured by a lack of organization. Here are nine tools to keep you focused and on track.
Want to vex the boss, annoy the in-laws, get the stuffing beaten out of you? Try these tired phrases. Everyone else, avoid them like last week’s mashed potatoes.
You have a better shot at reaching journalists if you personalize your messages, research reporters’ publications, keep it concise and write sizzling subject lines.
The social media companies continue to adapt in the search for larger audiences and greater ad revenue. Here’s how media marketers can go with the new flow.
Follow this advice to streamline your workday and land your messages more effectively.
Many writers and marketers have pivoted to a ‘less is more’ approach, focusing on quality over quantity, a survey finds. Paid promotion, strong visuals and professional editing are crucial, too.
These novels were challenged due to religious themes, violence, offensive language, sexually explicit material and more.
Landing pitches, attracting consumers’ attention, balancing responsibilities and handling crises are among the challenges that industry pros face. Consider these insights.
See whether you relate to these wordsmiths’ observations about creating and publishing their works.
Distinct from editing, proofing has its own specific functions that go beyond making sure the words are spelled correctly. Punctuation, fonts, and formatting issues all need attention.
Perfectionism, at least when you’re first putting words on paper or on the screen, hinders creativity and free association. You can—and certainly should—edit later. For now, have fun.
If you want to bore journalists instead of entice them with news from your organization or client, these missteps can ensure you’re on the ideal path—to getting ignored.