Having another set of eyes comb your text for errors and ambiguities is ideal, but if you must check your own writing, here are tested tactics for ferreting out typos and other gaffes.
Live broadcasts, personalized messages, animated explainers, testimonials and tutorials are all worthy of investment.
You might know that Comic Sans should never be used for your webpage—but do you know why? Learn how some lettering was invented to be professional, and others not so much.
Writing experts have little love for the modifier, but they’re not all bad. Consider these strong adverbs when looking to punch up dull copy.
These word pairings can do a lot of damage to trust and office morale. Make sure you avoid these tell-tale signs of manipulation and coercion, no matter who is in your audience.
Muddled, meandering writing will vex your visitors and repel potential customers. Here’s how to craft purer, more effective content.
If you’ve just launched a website, or if your search ranking has suddenly fallen, put in the time, effort and money to uncover issues that are diminishing your visibility.
To create a well-rounded group of creative superheroes, start with a journalist, a graphic designer and a data scientist.
News judgment, handling deadline pressure and, of course, writing ability are all crucial in both professions. Hone these essential tools for a smooth and successful transition.
Workplace survival requires the precision of a master curler, the nerve of a bobsled pilot and the agility of a slalom skier. Let the messaging games begin.
To boost the quality and volume of your output, take advantage of helpful tools like Kred, Hemingway and HubSpot’s Ideas Generator.
To preserve productivity and creativity (and sanity), the author advises taking control of screen time.
Join us from your desk and learn how to create clear, concise and creative copy.
When leaders are loath to have difficult conversations, your employees—and the company— suffer.
Artificial intelligence, microsites, clean data and video are all the rage.
