AT&T CEO John Stankey’s refund letter was a masterclass in corporate crisis. Here’s why.
Any letter that promptly gives a refund to thousands of customers is a good letter, but some letters are better than others.
Any letter that promptly gives a refund to thousands of customers is a good letter, but some letters are better than others.
Talking about a story before a word is written saves time and creates better work.
You may actually be making your videos too short.
When all you want to do is write, but your calendar is wall-to-wall.
Big issues loom for communicators, including the state of the profession. Buckle up.
A more active role will turn your communications department into a news-breaker.
They may write great books, but these writers also offer lessons that any communicator can use.
All communicators could benefit from lessons we learned at our recent workshop for associations and trade groups.
The average writing grade for 21 executive branch agencies was C in 2022 according to the Center for Plain Language’s Federal Plain Language Report Card.
And why you need to take this task off your someday list and onto your today list.
To be successful, communicators must develop sources of information within their organizations. The movie shows what that takes.
Tales from the front — or, rather, the back — of the budget year.
The group of 27 industry experts will guide the editorial focus and programming for this year’s events, taking place Nov. 1-4.
The art (and science) of finding what’s not there but should be.
Here’s how communicators can overcome inbox overload and click fatigue to produce heartfelt, winning messaging in 2021.