How to create an in-house style guide
And why you need to take this task off your someday list and onto your today list.
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Writing a style guide for your organization is an important yet not always urgent activity that is often pushed to the bottom of your to-do list. Your in-house style may currently exist through a hodgepodge of emails, an abandoned Word document and the brain of that one persnickety writer on your team who always reminds you that no matter what the AP style guide says, you do use the serial comma.
But it’s time to make time to get your style guide organized.
For those outside your organization, a style guide demonstrates consistency and professionalism. Even if they don’t consciously note that you always uppercase the word “Guest” in your copy, a consistent style gives a slick, polished air to your writing.
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