Search Results (strategy)

with Jerre Stead

We might as well start calling them anti-files because there's nothing positive we can say about most of them

Why it took Roger D'Aprix 20 years to answer one manager's questions

Members of RR's pro panel weigh in

Only one Fortune 500 CEO has his own blog, and that's Jonathan Schwartz, head of Sun Microsystems. A blogging strategy that promises to be more common and more sustainable is that undertaken recently by Dell Computers and Southwest Airlines.

How to avoid being mistaken for spam when responding to Web site e-mails

A resilient IABC comes through with a successful annual conference—just when it needed it most

If you can't eliminate fluff at your company, at least try to segregate it to one specific vehicle. Communicators at GST Telecommunications use online vehicles for serious, timely news, and the print publication for the "soft stuff."

Constant—and consistent—communication smoothed the way for the then-largest law firm merger to date

If social media intimidates you, get over it. This technology is here to stay.

Reflections upon retirement: My career in employee communications

It’s easy. Don’t shortchange your employees—literally.