Search Results (strategy)

See how the National Aeronautics and Space Administration’s Public Affairs Team’s commitment to openness and willingness to experiment with new approaches to space coverage helped public affairs staff manage the 3,000 reporters who covered the mission of Discovery last summer.

A government communicator shares what she learned after working through the 2006 mining tragedy.

Where does employee communication belong on the organization chart? HR? PR? Legal? It’s a question practitioners have debated long and hard over the years. It’s a question they debated at a recent conference. Moderator Tom Lee describes the debate, and out of it pulls a primer on how to find a better home for employee communication in your organization.

Move fast and make nice

“I wish I knew then what I know now.” In response to a survey, 16 top communication pros tell their would-be successors what they’ll need to know to get by in the big office.

Veteran communicator Holland notifies Burke Stinson that employee communication has become incredibly complex and intellectually stimulating in the years since Stinson stopped paying attention.

How to land news coverage when you have nothing to pitch