Search Results (strategy)
The Space Shuttle's return to flight: NASA's public affairs challenge
See how the National Aeronautics and Space Administration’s Public Affairs Team’s commitment to openness and willingness to experiment with new approaches to space coverage helped public affairs staff manage the 3,000 reporters who covered the mission of Discovery last summer.
A day in the life of a ghost blogger
Blogger X reveals how he ghostwrites blogs for a large national association.
Print or online: Which road to take?
If you love the printed word, you may have shuddered when you were asked to put your beloved publications up on blocks. But wait—there’s no need to retire your print pieces.
A goal! A goal! My kingdom for a goal!
It’s easy to let your standards slip when you ply your trade in a not-for-profit organization. But several nonprofits recently won awards for their communication efforts, despite various obstacles.
Sago mine tragedy stirs crisis communication strategy
A government communicator shares what she learned after working through the 2006 mining tragedy.
Essays: More than bread alone: Toward a human strategy in corporate communication
Essays: Communication strategy number one: Create a culture that creates
Essays: Employee communication seeks a happier home in the corporate organization
Where does employee communication belong on the organization chart? HR? PR? Legal? It’s a question practitioners have debated long and hard over the years. It’s a question they debated at a recent conference. Moderator Tom Lee describes the debate, and out of it pulls a primer on how to find a better home for employee communication in your organization.
Corrections in the blogosphere:
Move fast and make nice
Advice from today’s exec communicators
“I wish I knew then what I know now.” In response to a survey, 16 top communication pros tell their would-be successors what they’ll need to know to get by in the big office.
Time for quiet communications
An internal communication executive imagines the communication program that will help a company go from good to great. For starters, how about spending 80 percent of the time listening to employees?
Dell delivers global engagement
How to tackle the challenge of communicating with a far-flung global work force.
Essays: An introduction that's way overdue: Mr. Stinson, meet modern employee communication
Veteran communicator Holland notifies Burke Stinson that employee communication has become incredibly complex and intellectually stimulating in the years since Stinson stopped paying attention.
Trapped in the 'dead zone'?
How to land news coverage when you have nothing to pitch